Marketing Assistant Job Description & Career Opportunities

A new product needs a marketing assistant to promote it in the newspaper, on the radio, on flyers, on brochures, and on television. Armed with a business administration or marketing university degree, the marketing assistant candidate has high potential of being accepted. The marketing assistant analyzes what strangers want in a product. Depending on the results, strategies to make it sell are created and implemented. A high talent for creativity in putting up marketing campaigns is crucial to attract potential buyers. Every company has varied duties for a marketing assistant. There is also common ground among all marketing assistants.

Job Responsibilities and Duties

A marketing assistant needs strong self-motivation in promoting a product. The marketing assistant socializes with advertising representatives for the commercials created for the product. The candidate is tasked to oversee the marketing campaign from start to end and make sure that it will be bought in the market. Being in-house, the marketing assistant belongs with a huge company. The marketing manager acts as the marketing assistant’s superior. On contract, the agency refers clients to the marketing assistant. In this manner, multiple clients are handled. A marketing assistant can be entrusted to talk to the media about a product. Creating press releases is also part of the marketing assistant’s responsibilities. Good communication skills for oral and written are important.

Marketing Strategies

Through the concepts of giveaways, games, and contests, the marketing assistant can encourage the public to buy the product. There are products that become more popular with the public. The marketing assistant builds on these products to let them maintain a good standing in the market. When the product is placed on the bestseller’s list, the marketing assistant’s efforts are recognized. Brochures, magazines, websites, and newsletters can also be the responsibility of the marketing assistant to make the presence of the product be felt to the public.

Characteristics

Since a marketing assistant can handle multiple clients simultaneously, the candidate needs to practice effective time management. Good communication with each client is also important. Noting down what the client wants to the last detail is good for the marketing assistant.
Good project management is needed for the marketing assistant to create lucrative results. When the marketing assistant is able to generate huge profit for the business through the marketing strategies implemented, the candidate serves as an asset. The efforts of the marketing assistant will be recognized in marketing awards. There are plenty of new products created for business profit. Improvements are continuously made to encourage consumption from the public.

Social Relations

The marketing assistant needs to be knowledgeable of marketing principles. New technologies for the product to be sold are also in the possession of the marketing assistant. In socializing with business representatives for the product, the marketing assistant practices effective business communication protocol and procedures. As a team player, the marketing assistant can maintain favorable relations with all levels of workers in the company. For the product being handled, the marketing assistant can entertain all inquiries about it. Effective presentation skills for marketing a product to clients are also good.